> For the complete documentation index, see [llms.txt](https://attr.sygnal.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://attr.sygnal.com/sa5-analytics/utm-tracking.md).

# UTM Tracking

## What are UTM Params? 

UTM tracking data refers to Urchin Tracking Module parameters, which are a set of URL parameters used by marketers to track the effectiveness of online marketing campaigns across traffic sources and publishing media. 

UTM parameters are appended to URLs and provide detailed information about the source, medium, campaign, term, and content of the traffic coming to a website. This data is then used in web analytics tools like Google Analytics to analyze the performance of marketing efforts.

#### How UTM Parameters Work:

1. **Adding Parameters**: Marketers add UTM parameters to URLs used in their marketing campaigns.
2. **Tracking**: When a user clicks on a URL with UTM parameters, the parameters are sent to the destination website.
3. **Analytics**: Web analytics tools, such as Google Analytics, capture the UTM parameters and provide detailed reports on the traffic sources, mediums, campaigns, terms, and content.
4. **Analysis**: Marketers analyze this data to understand which campaigns are driving traffic, conversions, and other key performance indicators (KPIs).

#### Benefits of UTM Tracking:

* **Detailed Campaign Insights**: Gain insights into which campaigns are most effective in driving traffic and conversions.
* **Improved ROI**: Understand which marketing efforts provide the best return on investment.
* **Optimization**: Optimize future campaigns based on performance data.

By using UTM tracking, marketers can make data-driven decisions to improve the effectiveness of their marketing strategies.

The most common UTM parameters are:

1. **utm\_source**: Identifies the source of the traffic, such as a search engine (e.g., Google), newsletter, or other referring site.
   * Example: `utm_source=google`
2. **utm\_medium**: Identifies the medium of the traffic, such as email, CPC (cost-per-click), or organic search.
   * Example: `utm_medium=email`
3. **utm\_campaign**: Identifies the specific campaign that the traffic is associated with, such as a product launch or seasonal promotion.
   * Example: `utm_campaign=spring_sale`
4. **utm\_term**: Identifies the search terms used in paid search campaigns to generate the traffic (optional).
   * Example: `utm_term=running+shoes`
5. **utm\_content**: Differentiates between similar content or links within the same ad or campaign (optional).
   * Example: `utm_content=cta_button`

## Usage

SA5 lets you add UTM params to a URL automatically.  The purpose of making these individually controllable params is that they can be bound to CMS or component properties. 

`wfu-link-utm-source`

`wfu-link-utm-medium`

`wfu-link-utm-campaign`

`wfu-link-utm-content`

## Examples

[https://www.example.com/blog/article-title?utm\_source=email\&utm\_medium=share\&utm\_campaign=blog\_promotion\&utm\_content=article\_title <br>](<https://www.example.com/blog/article-title?utm_source=email\&utm_medium=share\&utm_campaign=blog_promotion\&utm_content=article_title&#xD;&#xA;>)