Conversion Tracking Event

Goals;

• Easily identify and define a conversion event

  • Page visits, e.g. /success page

  • Form submissions

    • Via Basin

• Capture all relevant source data

  • Referer

  • UTMs

  • etc.

• Capture relevant conversion data

  • Transaction ID

    • From querystring, etc.

  • Conversion type

  • Conversion item

• Clean data

  • Via transaction ID

  • SPAM-free, e.g. Basin

• Configure it for;

  • Custom logging URL

Conversion Event Config

Conversion events are configured in an SA5 Configuration Block

e.g. a typical Basin Contact Us form

<script type="application/sa5+json">
{
  "@context": "https://attr.sygnal.com",
  "@type": "ConversionEvent",
  "@version": "0.1",
  "url": "https://conversion-tracker-url.com", 
  "transactionIdType": "query", 
  "transactionId": "transactionId",
  "type": "contact",
  "item": ""  
}
</script>

• Data pulled in from session var

• Overridden with data here

• TransactionID created / set

Placement

These can be placed in a webpate

e.g. a typical Basin Contact Us form

<script type="application/sa5+json">
{
  "@context": "https://attr.sygnal.com",
  "@type": "ConversionEvent",
  "@version": "0.1",
  "url": "https://conversion-tracker-url.com", 
  "transactionIdType": "query", 
  "transactionId": "transactionId",
  "type": "contact",
  "item": ""  
}
</script>

• Data pulled in from session var

• Overridden with data here

• TransactionID created / set

Configuration Settings

url

Specifies the conversion event logger URL base, without querystring params

type & item

Describe the type of conversion for data processing purposes, since different conversions

class ( FUTURE )

• Purchase - payment captured

• Booking - reservation, but no money captured

• Enquiry -

• Enrollment - good lifetime value, no immediate purchase

value ( FUTURE )

transactionIdType & transactionId

Indicates the type of the transaction ID

transactionIdType	transactionId	Notes
query	querystring param name	Retrieves the transactionId from the querystring via the named param
auto	querystring param name ( optional )	Auto-generates a transactionId from crypto. Automatically adds it to the redirect as the given param, if specified.

Future

transactionId

• Push onto redirect URL in Webflow Forms

  • Allow ?param to be specified

unknown utm_source for unknown referers

• First pass in lib

• Fallback to generic hostname tracking

configurable param on redirect

Single-send

When a conversion is registered, avoid re-sending the same conversion Id

Check in session, etc.

ConversionLogged yes