# A/B and Multivariate Testing {% hint style="info" %} CONCEPTUAL {% endhint %} Goals; * Fully integrated MVT * Ability to trigger code, interactions, and show/hide elements * Ability to scope MVT Experiments to pages, path parts, or tagged elements, so that multiple experiments can be run independently and simultaneously * All data capture in a 3rd party package like GA4 Design; * Experiment manager ( external? ) * Experiment scope, i.e. by page or defined by zones using a custom attribute * Auto-applies Experiment data and variant data to existing GTM data blocks * So that cross-impact can be ascertained. * Experiment engine * Show/hide * Various triggers e.g. IX2 * --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://attr.sygnal.com/sa5-analytics/a-b-and-multivariate-testing.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.