JSON-LD WebPage

This type can get a bit tricky in the fact that every URL is essentially a “web page.” The cool thing about this type is that it (may) yield a site name within Google’s search results as well as a search box if implemented correctly.

https://jsonld.com/web-page/

Features

• Place in site-wide code

• Auto-generates WebPage JSON-LD schema for every page

• Pulls meta title and description automatically

  • Options to pull others

  • SEO preference before mechanical <title>?

  • Options to override?

Future

• Template options

• Callback option for modification

  • Or suppression

  • Passes object in, can be modified and returned

    • or null to suppress

Example

Why?

<script type="application/ld+json">
{
    "@context": "http://schema.org",
    "@type": "WebPage",
    "name": "About Patrick",
    "description": "In addition to Patrick's work in the SEO field, he also enjoys classical jazz dancing and organic farming ",
    "publisher": {
        "@type": "ProfilePage",
        "name": "Patrick's Website"
    }
}
</script>

https://jsonld.com/web-page/